Author: gvtadmin

Search Engine Optimization Training

Search Engine Optimization training (SEO training) is necessary if you are new to the worldwide web and want your website to be successful. There are several SEO training courses that you can take advantage of. Here are just a few of them:

Seobook.com, run by Arin Wall, is the largest online SEO training course available and you can attend this course without even leaving your home. The training program provides hundreds of articles and videos, advanced SEO tools, and practical tips to help you market your website, obtain the best search engine rankings, get better website monetization, and improve conversion rates, among other things. SEObook.com works for one-man-show websites as well as large corporations and the material is presented so that you can just go along at your own pace.

Excel-Your-Business.com offers training that focuses on the best way to optimize your landing pages, offline and online web analytics, link-building and ROI (return-on-investment) conversion. It extensively covers both national and even very local search engine marketing strategies and the seminars offered are geared to help usiness owners and executives that are just learning or who have fallen behind on what is necessary in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) terms. Jason Lavin conducts these seminars follows through with step-by-step examples to emphasize the main points.

WebiMax is renowned worldwide for being one of the most reputable online marketing firms. The company has been on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine and other reputable media outlets. Located in New Jersey, this company boasts more than 45 full time employees who adhere to the full-service approach to web-based marketing. The company works with large corporations as well as new start-ups and grants the same importance to each. Ken Wisnefski leads this search engine optimization training, using the experience and knowledge that he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that it does not require you to sign any long-term contracts. Rather, you can take advantage of the training on a monthly basis. All new customers get a free marketing analysis to help you decide it WebiMax is the right training for you.

4MoreHits focuses on improving your website’s structure, content and reputability in its Search Engine Optimization training. All employees are SEO experts, with over 10 years experience in Search Engine Marketing as well as Automotive SEO. Their focus is on how to use relevant keywords through extensive keyword analysis. Keywords are the key and all other efforts will be wasted if you do not get this crucial step right. The 4MoreHits team, in addition to Search Engine Optimization training offered, makes sure that your website is set up correctly and eliminates and bad links, missing meta-tags, and other small details that can bring your website up to the top of search engine ranking.

What to Look for in a Search Engine Marketing Company

A Search Engine Marketing company or SEM company is one that can help you promote your website by increasing their popularity with the search engines. In order to do well in your business nowadays, you need to have an online presence–and not just any online presence. You must have a strong online presence. The reality is that most consumers are searching online for the products and services that our businesses offer. They are not looking in newspapers, or in the yellow pages, or at the advertisements on the street. They are looking online. And if you want to survive, you need to come up when they search for the products or services that you sell.

A Search Engine Marketing company can help you with this. Search Engine Marketing (SEM) is what we use to get customers to our site when they do a search in their search engine (like Google, Yahoo, or Bing). It is what will get your site to come up instead of your competitors’ sites, for example. In general, it involves using both paid search engine listings and submitting your website to the various search engines and directories. The main goal of SEM is to increase your reputation and brand awareness. This not only increases the amount of visitors to your site, but also the likelihood that the visitors will buy from you.

Those who work with you in SEM will first tell you that there are really no free links. One of the main activities of SEM is building one-way backlinks to your site as this is a powerful way to get your site ranked will with the search engines. While there are ways to get one-way backlinks for free, these do take precious time. And time is money. How much time you spend on your link building should vary according to the profits you will make when you achieve top rankings in the search engines. So ask yourself if your time invested is worth the amount of sales you will generate when you get to the top of the search results. You also want to take other aspects into consideration, such as the demand for the product you are offering your competition — that is a big one. You’ll have a hard time competing as a newcomer if your competitors are spending thousands of dollars each month in link building.

An SEM Search Engine Marketing company can help free up your time and catch you up to the big guys in your market. Or, if you don’t have big spenders on link-building as competitors, then you’ll have more of a chance to shoot up in search engine rankings and sales. Take the time to analyze what you want out of an sEM company and how much you have to spend. Be realistic about your goals and the resources that you have available to you, and make sure you pick a company that allows you to be involved in the sEM process.

Word Count:
465

Summary:
A Google search on sales techniques or strategies (including more specific searches like a search on real estate sales technique or prospecting techniques or marketing tips or motivation strategies) will yield over a million results instantly. Even with so much information at your finger tips it is not any easier to perfect your sales techniques or advertising techniques. Even when you refine your search to terms like sales closing techniques, motivation techniques, presentation techniques, sales skills, and so on and so forth, it is rather hard to narrow down your search any further from among the million odd articles.

Keywords:
sales techniques, selling skills, marketing techniques

Article Body:
Sales techniques
A Google search on sales techniques or strategies (including more specific searches like a search on real estate sales technique or prospecting techniques or marketing tips or motivation strategies) will yield over a million results instantly. Even with so much information at your finger tips it is not any easier to perfect your sales techniques or advertising techniques. Even when you refine your search to terms like sales closing techniques, motivation techniques, presentation techniques, sales skills, and so on and so forth, it is rather hard to narrow down your search any further from among the million odd articles.
A Crisis of Individuality
The more one depends on the strategy ‘gurus’ or experts whether online, in books or wherever, the more one loses that individual touch, those carefully tested out personal skills and strategies. And it is this quality—individuality—that is very important in the environment we now live in—one of extreme competition. Your buyer would be looking out for that something extra, something off the beaten track, as it were. There are going to be numerous conventions, seminars and the like; breeding conformity. The gut feeling that makes you successful in dealings is your key to success. The important thing is to follow your instincts rather than blindly emulate the jargon spewing sales advisors.
Pick and Choose
That is not to say that all such sales tips should be avoid—far from it. Do learn from as many sources as you can but without forgetting your own self, because that is what makes you different from l the rest of the huge crowd. Business dealings depend on trust. So it is important to focus on your human side. Only then can you convince the other person that it is going to be a fair deal. As some put it, “the trust factor that is the bedrock to any sales or selling relationship”. It is here that modern sales strategies fail. Their failure lies in their negligence of the human elements. To be convincing and to build up trustfulness, you have focus on your own personality rather than worrying about various external factors.
Focus
The focus, and we simply can not say it too many times, should be on making your buyer feel good, convincing him, ergo, trust building. Selling is essentially, when reduced to its elementary, most basic precepts a deal or a pact between two like minded people or parties. Let us also not forget that trust goes a long way. The same buyer, if and when convinced and satisfied with the sales, will come back and maybe also bring in other buyers. This is a very fundamental precept of the sales technique. And the one on which you can always fall back up on in times of trouble!

Word Count:
448

Summary:
Most effective word to open a sale or request word-of-mouth advertising
Robert D Clarke-HelpUXL

Keywords:
word-of-mouth marketing referral business mlm network consider

Article Body:
Robert D Clarke, copyright 2006.

“The greatest power is often simple patience.”
– E. Joseph Cossman

Highlights

Opening a sale is more difficult than closing it
Most valuable word in your presentation: Consider

Introduction

One of my mentors is James English. He consults to sales organizations, large and
small. He has been self-employed for more than 40 years. Invariably, he is contracted to
help staff close sales. Jim believes people have more trouble opening the sales process
than closing it. I agree.

Most Valuable Word in Your Presentation

Sales trainers teach you to present to people who have needs you can fill, and who have
money to pay for your service. Jim determines (in seconds) whether a prospect is
interested in his services. His opening statement is, ‘May I request an opinion and
direction from you?’ The answer is usually affirmative. He continues with a statement
tailored specifically to his listener, then uses the single most valuable word in an
opening presentation.

Let me demonstrate, using Network Marketing as an example.

‘It seems every successful person in Network Marketing tells me their team members are
reluctant to present the business opportunity to potential recruits.’

Let your listener think about your statement. Generally, they’ll give you their opinion
about its validity. When they’ve responded, (usually with a nod or a statement), continue.

‘If I could show you a way to overcome your team’s reluctance to make presentations, might
you consider doing business with me?’

Pause before consider. Emphasize the word. Pause after consider. There is no other word
which so quickly qualifies your listener.

And Their Answer Is…

Yes, I’d consider it.

They’re not immediately committing to buy your service, yet given you permission to
continue. Although they may not say it, their mind is thinking, ‘Tell me more. If I like
what I hear, I may buy.’

No, I wouldn’t consider it.

Thank them for their opinion. Ifthey are not open initially, they never will be. Move
on. They saved both of you time which would have been totally wasted.

People don’t like to buy. They don’t want to be sold. Your time to attract their interest
is restricted to about seven seconds. In that time, you can ask only one question.

Who could I talk to who may (pause) consider (pause) my services? This open-ended question
focuses your listener on a specific person.

Summary

Feedback from many sources (including several professional sales trainers) convince me
consider is the most important word in any opening presentation. It is also the key word
when requesting referrals.

Excerpted from “How to Increase Sales at No Cost”
Robert D Clarke, 108 pages, paperback, copyright 1994. Online version copyright 2006.

There really isn’t any way around it, if you want to be healthy then you need to exercise on a regular basis. and, if you exercise like you should, you can be sure there will be times when you overdo it a bit and your muscles are sore after working out. When that happens, you want relief, and want to know how to relieve sore muscles after exercise.

Actually, not all muscle soreness comes from doing the exercise itself. A lot of people strain their muscles when stretching before partaking in physical activity. The old way of doing this was to stretch your muscles as far as you could, with the idea that you would be warming them up and allowing them to do their full range of motion when exercising. But that’s no longer thought to be the best way to prevent injury.

When stretching, it’s possible to tear the fibers that make up your muscles, and these tears can take quite a while to heal. Needless to say, this can further limit what you’ll be able to do, and the intensity with which you can do it. This isn’t good because it slows down your efforts to get healthier. If you strain your muscles too much, you may not be able to exercise at all, and that can have a long-lasting negative impact on your motivation.

But what is the best way to warm up before exercising so you won’t have to relieve sore muscles after exercise? That’s a great question. The current preferred method for pre-workout stretching is to go for a short walk, or use a treadmill for 5 to 10 minutes. This makes sense, because humans are designed to walk. It’s a natural activity that helps warm up the muscles, with the least amount of risk of over-exerting them prior to working out.

So, what if you do all these things, but are still sore after exercising? There are a few things you can try. Some people like to use over-the-counter muscle creams. These are applied to the skin and can be quite effective at making minor muscle aches and pains go away. You may also find that taking pain relievers, like acetaminophen, will do the trick. Another thing that works for a lot of people is to apply heat to the muscle. This can be done by using a heating pad, or heat wraps. The other main method people use to relieve sore muscles after exercise is massage. Simply rubbing the effective area can be enough to make you feel better. If you are still experiencing soreness after trying all of these things, then you may want to talk to your doctor as it may be more than a simple muscle strain.

Putting the above tips to use should prevent you from being too sore after a workout, but if it should happen, you also have a few options for making yourself feel better.

Word Count:
508

Summary:
One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Keywords:
Sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

Article Body:
Relax Your Customer

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.

The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they don’t need at a price they can’t afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; “What kind of dog do you have?” would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didn’t want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so don’t be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Word Count:
465

Summary:
This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.

Keywords:
sales, selling, customers, customer service, communication, value

Article Body:
This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.

Are you getting “no’s” bleed from customers saying no too often? Try asking questions that can’t be answered with a no. Try proactive selling.

Reactive Selling

Much of the time, we adopt a reactive posture with our customers. We “lob” a statement or benefit over the fence and wait for the customers to respond to the statement or benefit. Then we react to their response. Reactive statements include:

• “I’m calling to see if there’s anything we can help you out with today.” lob … wait … The response usually is “No, not today. Thank you.” Our reaction is “Well, if something comes up….”

• “Last week I sent you our line card and I’m following up to see if you’ve received it.” lob…wait… The response usually is “Yep. But I don’t need anything…” or “I don’t remember.” Our reaction is, “Well, if something comes up…”

At the very best, many reactive sales calls end with the rep – not the customer – doing something. Reactive sales calls result in the rep sending literature or setting up another phone call.

With reactive sales calls, you give up control of the conversation and reduce the possibility of making something happen.

Proactive Selling

Bring the customer into the conversation with an open-ended but specific question:

• “How familiar are you with our Pro-Act registry service?”

• “How familiar are you with our Inventory Elimination service?”

• “How familiar are you with the depth of inventory we stock?

This question should be targeted towards the customer needs but can be very effective for cold-calling as well. You retain control over the conversation and build the opportunity to qualify the customer.

In General

Also don’t forget to:

• Begin each call with a specific Initial Value Statement.

• Confirm that you’re speaking with the decision-maker. “Are you the one who makes the decision to buy/sell…”

• Ask if this is a good time to talk for a few minutes.

• If the customer has done business with your company, thank them for their business.

And Finally…

Proactive selling won’t work for everyone and won’t work all the time. But when you’re feeling like you’re getting “no’s” bleed, try proactive selling.

(This information comes from Planning for Success, a module in Entelechy’s High Performance Sales program. Check out this module as well as our 40 other modules, training tools, and eGuides at www.unlockit.com.)

Terence R. Traut is the president of Entelechy, Inc., a company that helps organizations unlock the potential of their people through customized training programs in the areas of sales, management, customer service, and training. Terence can be reached at 603-424-1237 or ttraut@unlockit.com.