Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

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Why Hire A Designer?

A lot of online business owners start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs. As their business expands over time, they will find that their simple “homemade” site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you’re someone who started everything with no money too, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

Landing Page Success Tips

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

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How Do I Choose the Right Site For Me?

With the explosion of online dating sites has come a virtual smorgasbord of choices. There are free sites… I don’t recommend those but if money is a real concern, they are better than nothing. There are the large paid sites with many and varied features like chat, IM and even matching using profiles. There are the less expensive paid sites with few features. There are special interest sites for almost any thing you can think of…outdoor enthusiasts, couch potatoes, religious, non-religious, gays, lesbians…like I said…almost anything you can think of. So what’s a girl to do? A girl should choose the site or sites that best fit her needs.

Here are some things to consider:

(1) Cost. How much do you want or how much can you spend each month for your membership (s)?
(2) Features. Which features are the most important to you?
(A) Profile matching systems. Is this a feature you really want or would you rather decide who is right for you all by yourself?
(B) Chat and IM’s? There are websites who offer chat rooms and IM’s on their sites. Does that matter or would you be happy just sticking to private email.
(C) Outside Events…such as speed dating? Are you interested in that?
(D) Privacy. Some websites allow you to limit who can view your picture or your profile. Does this matter to you or do you want as wide exposure as you can have?
(E) Safety. There are websites who do background checks of all subscribers and certify their age, marital status and background. Would you feel safer using this feature?

These are a few things but not all things you should consider when choosing an online dating service or services. Do your homework and choose wisely for the best results for you.

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Who Is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

Using Free Reports to Build Your List

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!

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Blind Date vs Internet Date

Your friend has decided that you need help with your social life so she sets you up with a blind date….a friend of a friend of a friend. You, foolishly, accept. Now there you are. It’s less than one hour since you were introduced. You are sitting in a Thai restaurant and you hate Thai food. The entrée has not yet been served. His idea of enlightened conversation is who will be in the final four…you aren’t into sports. He knows the weekly TV schedule verbatim….you haven’t sat through a movie in months because you run marathons and volunteer at the local food bank. He says, “Volunteering is a waste of time because you can’t help ‘those people’ anyway.” You look at your watch; see that it’s only been 10 minutes since you last looked at it the last time and wonder how long it is before you can gracefully remove yourself from the situation. Been there?

Now imagine a date with someone you met through internet dating and have been chatting online with and exchanging emails with for quite some time. First, you don’t need to be introduced. You already know this man. You are sitting in an Italian restaurant enjoying a delightful meal because you both know that the other’s favorite is Italian. The conversation flows easily as you discuss common interests. He runs marathons and loves history just like you do. You happily discuss the volunteer work that each of you is involved in. You look at your watch and discover that it is late…very late…where Has the time gone.

There is a big difference between a well-intentioned friend “setting you up” and choosing a man for yourself who shares your interests and tastes, isn’t there? Now which one would you rather have?

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