Month: September 2007

With the explosion of online dating sites has come a virtual smorgasbord of choices. There are free sites… I don’t recommend those but if money is a real concern, they are better than nothing. There are the large paid sites with many and varied features like chat, IM and even matching using profiles. There are the less expensive paid sites with few features. There are special interest sites for almost any thing you can think of…outdoor enthusiasts, couch potatoes, religious, non-religious, gays, lesbians…like I said…almost anything you can think of. So what’s a girl to do? A girl should choose the site or sites that best fit her needs.

Here are some things to consider:

(1) Cost. How much do you want or how much can you spend each month for your membership (s)?
(2) Features. Which features are the most important to you?
(A) Profile matching systems. Is this a feature you really want or would you rather decide who is right for you all by yourself?
(B) Chat and IM’s? There are websites who offer chat rooms and IM’s on their sites. Does that matter or would you be happy just sticking to private email.
(C) Outside Events…such as speed dating? Are you interested in that?
(D) Privacy. Some websites allow you to limit who can view your picture or your profile. Does this matter to you or do you want as wide exposure as you can have?
(E) Safety. There are websites who do background checks of all subscribers and certify their age, marital status and background. Would you feel safer using this feature?

These are a few things but not all things you should consider when choosing an online dating service or services. Do your homework and choose wisely for the best results for you.

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Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!

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Your friend has decided that you need help with your social life so she sets you up with a blind date….a friend of a friend of a friend. You, foolishly, accept. Now there you are. It’s less than one hour since you were introduced. You are sitting in a Thai restaurant and you hate Thai food. The entrée has not yet been served. His idea of enlightened conversation is who will be in the final four…you aren’t into sports. He knows the weekly TV schedule verbatim….you haven’t sat through a movie in months because you run marathons and volunteer at the local food bank. He says, “Volunteering is a waste of time because you can’t help ‘those people’ anyway.” You look at your watch; see that it’s only been 10 minutes since you last looked at it the last time and wonder how long it is before you can gracefully remove yourself from the situation. Been there?

Now imagine a date with someone you met through internet dating and have been chatting online with and exchanging emails with for quite some time. First, you don’t need to be introduced. You already know this man. You are sitting in an Italian restaurant enjoying a delightful meal because you both know that the other’s favorite is Italian. The conversation flows easily as you discuss common interests. He runs marathons and loves history just like you do. You happily discuss the volunteer work that each of you is involved in. You look at your watch and discover that it is late…very late…where Has the time gone.

There is a big difference between a well-intentioned friend “setting you up” and choosing a man for yourself who shares your interests and tastes, isn’t there? Now which one would you rather have?

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If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:

Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

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OK…the time has come. You have joined an online dating service or two. Now you must write that all-important profile… the one that will attract attention and reel in the man of your dreams… but where to start? Maybe writing isn’t even something you think you do all that well. Even so, you can do this.

The first thing is to be absolutely honest about yourself. You are looking for that man who will like…maybe someday love…YOU….THE REAL YOU! Examine past relationships and list the things that you liked and the things you did not like. If he smoked in the house and you hated it, you won’t like it any better the next time. If you love cats and will always want to own one or more, say that you are an animal lover and want indoor pets. Someone who hates cats or is allergic to them is not the guy for you.

Accent the things that make you unique. If you play the piano well, you really want Mr. Right to appreciate it. If you run in marathons, a couch potato is not a good match. If you love art, you really don’t want a man who thinks Picasso is an ice cream flavor.

Describe the things that are vital in your life. If volunteering is the one thing that makes you feel useful and worthwhile, you want someone who would, at the very least, support you if not join you in your volunteer projects. When you get beyond superficial things, you will attract men who share your values.

Invest in your online profile by hiring a professional photographer for your first online picture. This is so important. The picture is the FIRST thing men see. The second thing is that they read what you have written about yourself. Some online dating sites even provide you with a list of photographers in your area that specialize in online dating site photos.

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