The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury
is still out on whether it will succeed. This controversial
marketing tool may be the beginning of a new kind of
advertising strategy, or it may fizzle out in a matter of
months. Many companies are looking for ways to
capitalize on the blogging trend, and many of these
corporations have determined that a great way to ride
the blogging wave is to keep a blog on their corporate
website. These blogs are often created to appeal to the
demographic that the company needs to court, and the
content may have quite a lot to do with the activities of
the corporation, or it may have very little to do with the
company itself. Often, a corporate blog will focus on
the kinds of content likely to attract the desired surfers,
even if that content is not related to the product or
service that the company provides.

Some bloggers feel that corporate blogging is a kind of
validation for the blogging movement, and shows that
this exciting new medium has really infiltrated the
mainstream. Other bloggers consider the kind of viral
marketing that corporate blogs practice to be unethical
or distasteful. In any case, watching the evolution of
corporate blogs and whether they survive and
proliferate or fail and disappear promises to provide
some interesting insight into today’s consumers.

(Word count 234)

PPPPP

The Wedge

If you like to surf or hit the waves, the infamous
“Wedge” in Newport Beach is something you have to
experience at least once in your lifetime. Although
The Wedge isn’t classified as a wave, it’s actually
a 20 foot plus battering ram that was created by
sheer intelligence.

The way it heaves, throws, and bends behaves in ways
other waves can’t begin to comprehend. If you look
at it up close, you’ll notice that The Wedge is a
combination of two waves that join together, resulting
in a massive slingshot that is capable of sending
anyone flying.

The Wedge takes a swell, but only for a few moments,
retracting the swell energy from the jetty then
smashing on the beach. Though it may look like a
“humping effect”, as the locals call it, the feel
and look of it must be seen to be believed.

For many years, The Wedge in Newport Beach has proven
to be the best place in the world for surfing. Over
the years, professional body boarders have headed
here as well, to test their skill and experience
with the one thing that’s very hard to top.

Deadly at all tides, the best time to show up at
The Wedge is in the morning or late afternoon, as
this is when the tide is at it’s best. With sizes
reaching between 6 and 20+ feet, you have to be on
your toes before you even attempt to tame it.

If you plan to go surfing or body boarding here, you
should also bring your camera, beach chair, swim fins,
goggles, and insurance card! It’s always best to be
prepared, which makes the insurance card great to
have – especially when you consider just how powerful
The Wedge truly is.

The best time to visit The Wedge is the summer, as
winter may be a bit cold. As a beginner, The Wedge
may be a bit too difficult. If you have experience,
you may even find it to be a bit psychotic. At any
rate, it’s a challenge you won’t soon forget.

Nearby, you have many places to eat, such as the
Quick Fix and Worth The Wait. There are also several
places to stay as well, along with places to shop and
enjoy yourself.

From surfing to sheer fun watching The Wedge pummel
surfers, Newport Beach offers you everything you need
to have an excellent stay. If you enjoy surfing, you
simply must visit The Wedge at least once and see
if you have what it takes.

(word count 422)

PPPPP

The True Single Malt

A true single malt whiskey is a brew that is distilled in one place. There is no inclusion of any other blends of grain whiskey in this product. A single cask whiskey has been in one cask and not transferred to accommodate other blends. This whiskey, when full strength, can exceed sixty percent alcohol by volume.

Most single malts are bottled at between forty and forty-six percent as the legal limit is set at a minimum of forty percent. Ask strength is a term used when the alcohol level is still relatively high and the brew has not been watered down or if it has been the addition of water was low. Cask strength is not always merely one cask it can be from several casks inclusively.

Given that there is approximately six to nine different regions in Scotland that actually have proven distilleries, the characteristics of the malt can vary considerably. They all have their own unique techniques and style to producing their malts and each produce a flavor all their own.

177

PPPPP

The Six Scottish Malt Regions

Scotland can be divided into six different malt making segments or regions; Islay, Campbeltown, speyside, Islands Lowlands and highlands. Each of these regions produce a different malt as the characteristics are different so too are the methods of distilling. Climate variations, raw materials, and production methods all play a roll in the differing of these malts.

Islay

This is a small island off the western coast of Scotland and is the site of many wonderful malt distilleries. They have many variations of malts however the most notable carry a tangy smoky peaty taste. The current number of running distilleries is at eight although at onetime there was said to be twenty-three, with the newest edition opened in 2005.

Lowlands

This mountainless and flat region is apparent by its name and is also in the most southern region of Scotland. This brew is contains less of the smoke, peat, and salt than most other malts coming from Scotland and it carries with it a mildly fiery yet smooth taste.

Speyside

This is undoubtedly the center of the whiskey universe in Scotland. The Spey River runs directly through the area hence the name. A good majority of top distilleries use water from the river in their processes. Although some of the characteristics vary in speyside it is still a part of the Highland geographically speaking. Someone interested in trying a traditional Scottish malt for the first time would do well with this malt, as it is rich and relatively mild in taste.

Highlands

The largest malt-producing region in Scotland is by far the Highlands. This brew is smoky and very rich. In comparison to malts from the lowlands, many of the different distilleries produce a different taste to their malts. This is caused by the varying microclimate differences. The use of many different raw materials and the inclusion of some changed production routines also contribute to these distinctions in taste

Campbeltown

At one time Campbeltown was Scotland’s prime distillery site. Twenty-one distilleries were active in and around 1886 however only three are currently in business. This region is still considered a separate malt state for the value of historians.

Islands

Arran, Orkney, Mull, Jura, and skye make up the body of islands that sometimes get confused with Islay. This is in fact an entirely separate region. Those whom have some experience drinking malts generally enjoy the malts from this region.

403

PPPPP

The residual value of leasing

If you are in the market to lease a vehicle, you will hear the term
“residual value” recur like a leitmotif. A residual value does not only
affect your monthly payments, but is equally used by leasing companies
to determine any penalties should you break your lease early and how
much to pay if you decided to buy the vehicle at the end of your lease.

Let us first start by looking at the meaning of residual value. The
term “residual value”, refers to the value of something after it has
been used for some time. In leasing lingo, it refers to the
depreciation of the vehicle’s value over the life of its lease.
So how does it exactly affect your monthly payments? When you lease a
car, you pay for the car’s value that you use over the lease length.
Suppose you leased an $18,000 car for 2 years: the leasing company
needs to estimate the value of this car in two years time in order to know
how much of the car you will be using during your lease term. That’s where
the “residual value” comes into the equation. If the residual value is
estimated to be $13,000 at the end of your lease, then your monthly
payments will be calculated on the $5,000 you will use over 24 months,
giving an average monthly payment of $208.3 (plus interest, tax and fees).
How about if the car is expected to lose half its value over the same
period? In this scenario, you will be using $9,000 over the same period,
leaving you with a higher monthly payment of $375 (plus interest, tax and
fees).
As you can see, residual values are a key factor in determining how much
money to pay on your lease and the higher the residual value, the lower
your monthly fees. This works in reverse if you build a bond with your car
and decide to purchase it at the end of your lease. If we stick with the
same example above, the lower monthly payments in the second scenario come
at the cost of paying substantially more to buy your car at the end of the
lease.

So, since the residual value is so important, how do I know which one is
best for me? Well, it all depends whether you want to purchase the car at
the end of your lease. If you don’t want to make a large down payment and
you want low monthly payments, then a car that holds with a higher residual
value is a good deal. If you are thinking of purchasing the car at
lease-end, then you need to balance low-monthly payments with a moderate
residual value.

(Word count: 451)

PPPPPP

The Parts of a Cigar

What are the different parts of a cigar? Many long-time smokers enjoy their stogies without learning the basic parts of their cigar. While it’s true that you can enjoy a cigar without knowing how it was put together, learning the basic parts of a cigar can be instrumental in helping you choose the best quality cigars.

The first thing many smokers notice about a cigar is the wrapper, the layer of tobacco on the outside of a cigar. A cigar’s wrapper is very important because it provides much of the flavor of the cigar. The best quality tobacco leaves are usually used to construct the wrapper. They range in color from very clear (claro) to very dark (oscuro).

Binders are known as the ‘intermediate leaves.’ They are used to hold the tobacco filler together. Binders can vary considerably.

Last but certainly not least is the filler used to make a cigar. The filler is the tobacco. Generally, filler can be either long or short. Long filler consists of whole tobacco leaves, while short filler consists of scraps.

182

PPPPP

The Health Risks of Cigar Smoking

We have all heard of the risks associated with smoking cigarettes, but what are the risks of cigar smoking? Are the risks of smoking cigars just as dangerous, or more so? According to the National Cancer Instituted, regular cigar smoking can result in a major health threat. Scientific research has linked cigar smoking with cancers of the larynx, lungs, esophagus, and oral cavity. Newer research also indicates that cigar smoking may be strongly linked to the development of cancer in the pancreas. Doctors also caution that individuals who regularly inhale while enjoying a cigar are also at greater risk of developing lung disease and heart problems.

The health threats of cigar smoking appear to increase dramatically in those individuals who smoke regularly and inhale while smoking. Someone who smokes three to four cigars each day will him or herself at eight times the risk of developing some kind of oral cancer than a nonsmoker. Unfortunately, we do not yet know the health risks of smoking the occasional cigar. It seems clear however that smoking cigars on a daily basis can pose serious health risks.

Many individuals wonder if cigars are as addictive as cigarettes. Many wonder why, for instance, so many people become addicted to cigarettes, and not cigars? The truth is that any tobacco product can become addictive because it contains nicotine. Witness the effects of smokeless tobacco products on individuals. These products, such as chewing tobacco, can become very addictive, simply because they contain tobacco, which in turn contains nicotine. Many cigar smokers do not inhale deeply, thus causing the nicotine to be inhaled superficially. Cigarette smokers tend to inhale, causing the nicotine to be absorbed faster and more readily by the lungs. Even though most cigar smokers inhale the nicotine more superficially, it is still possible to become addicted if the user smokes cigars on a regular basis.

If nicotine is so addictive, why don’t more cigar smokers smoke more often? It appears that more people avoid becoming ‘hooked’ on cigars for several reasons. The most obvious reason is that the nicotine is inhaled much more superficially than in regular cigarette smoking, causing less nicotine to be absorbed by the body. Also, cigars are not as readily accessible as cigarettes. They are viewed by most as a luxury item, saved for special occasions and used infrequently. However, when cigars are smoked on a regular basis, they can become addictive. The health risks of any kind of smoking increase dramatically as frequency of use increases.

423

PPPPP