Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

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3 Online Dating Mistakes to Avoid

While you search the internet for that special lady…the one of your dreams…your soul-mate…the other half of yourself, you can do a lot of things right. Sadly, you can, also, do a lot of things wrong….things that will guarantee failure and a broken heart. Out in the “real” world, being aggressive, demanding perfection and even little white lies are all ingredients for success. However, those same qualities are killers when you are dating online and off line, too, for that matter.

There is a big difference between being aggressive or confident and being too aggressive, over-confident, or just plain sleazy or slimy from a woman’s point of view. If you push too hard for a face-to-face, you will come across as too aggressive…maybe even, scary. Try to remember that you are not trying to close a business deal and keep the relationship progressing at a slow but steady pace. Patience is the key.

Nobody is perfect. We are all flawed in some way or another…and that includes you, as well. If you expect the woman to be absolutely perfect and demand that, you will always be disappointed. Demanding perfectionism in your work is one thing. Demanding perfectionism from a friend, co-worker or a lady you are interested in is not just fine. It won’t happen. Expect flaws and just deal with them. Decide the ones you can live with and those you can’t.

Little white lies and false fronts won’t work. Be honest from the beginning of a relationship. Write your profile. Make it interesting but don’t make false statements. The truth will come out eventually anyway. If you say you are a lawyer who makes a million bucks a year and you are really an electrician that makes $75,000, you have set yourself up for failure.

Remember…don’t be too aggressive, expect to ever find perfection or put on a false front.

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The Importance of A Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

Online Flirting – A New Art Form

Many of the same things work for online flirting that work for “brick and mortar” flirting and all relationships begin with successful flirting. Flirting is an art that requires oozing confidence without being OTT. If you go too far, she will label you “slimy” If you don’t go far enough, she will label you “wimpy”. So how do you achieve that point half way between slimy and wimpy and do it online without using eye contact or body language? All you have is a computer an internet connection and membership in an online dating site, right?

1. Have fun! Be light-hearted, funny and entertaining. Make her eager to talk to you again. Flirting is playful.

2. Ooze confidence. Successful flirts have a positive outlook on life. You need to transmit the “feel good” factor. An optimistic attitude attracts females like honey attracts flies.

3. 3. Compliment her…and do it often and sincerely. Nothing opens doors like making her feel good about herself. She will want to spend more time with you and if she pays you a compliment say “thank you”. Do Not be self depreciating.

4. Listen…listen….listen. Pay attention to what she says and ask appropriate questions. Get her to open up and talk about herself. Make her feel like she is interesting and that you are interested in her. Works wonders!

5. Don’t be rude. Flirting does not include being sexually explicit nor taking offence if the lady isn’t responding to you. If she isn’t interested, take the hint and move on to the next prospect. If you get a lot of rejections, you should probably consider a different approach.

6. Send an email after you chat. This ranks right up there with sending a thank you note for a gift and it is vital to successful flirting.

Don’t try to go too fast. Flirting is the first step to a successful relationship.

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Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

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Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.