The subtle power of small promotional product can easily be underestimated, but in playing field of business marketing, promotional product is one of the driving forces why companies succeed. This is the main reason why many companies invest on promotional products just to make at least a slight edge over their competitors. It may seem a risky investment but the result will definitely yield a good harvest in the long run.
Does it mean that a promotional product as simple as keychain can make a big difference to a company?
Keychain itself (or any other type of promotional products) is not the reason why some companies excel. It is the way it is being used by these companies.
Companies promote their new products. They introduce it in many ways; billboards, newspaper ads, television commercial, etc. And of course, promotional products. While it may seem not as obvious as any other types of advertisements, promotional products play a unique role by getting the company directly at the hands of the potential consumer. Keychain for example is important and is carried everyday by anyone. Once keychain is used as a promotional product where company logo or company product is printed, it becomes a living advertisement.
The company and product will then go where the people take it.
Any other items use as a promotional product will send a message that the company, product, or service do exist.
Meanwhile, promotional product intended as a gift gives creates a long lasting effect on the client, partner, employees, and costumers.
A client who receives from a company a gift for his or her contribution to the business welcomes a vibrant relationship. Also there is a great chance that the relationship will thrive into a much better one. Also, a partner receiving a gift from a company will result to better future deals. The simple gesture of gift giving will be remembered for a long time.
Giving promotional product as a corporate gift to an employee for a job well done also creates a bilateral effect. First, the employee will feel that his or her work is appreciated that will boost his or her drive to achieve more. On the side of the company, better efficiency is achieved. There is a study suggesting that giving corporate gift to employees who have done well in their tasks reduces absenteeism and improve productivity. This only shows that when the employees are appreciated and receive something from the company in exchange for good work, the company will thrive more.
Costumers on the other hand who receive a useful promotional item will remember the company where the item came from.
Regardless of the price and as long as it is useful, with quality, and sends the right message to the intended receiver be it a client, partner, employee, or costumer, promotional product is an effective way improve relationship at the same time, increase the chances that the product or services that the company offers is known.
Giving away promotional product as a corporate gift though is not a 100% assurance that the product or service company offers will be known. The right use of promotional product is also important. It should be in the want that is related to the business or product and will reach the right persons who have the potential to become costumers.